Julia EWERT

B2B sales training, negotiation, and sales leadership

Julia Ewert helps B2B businesses stop winging sales and start building a repeatable revenue machine. Her work combines sales training, negotiation strategy, sales leadership, and sales systems to improve conversion rates, protect margins, and create more predictable revenue. 

Julia Ewert

Why Julia

  • The only Australian instructor teaching sales on LinkedIn Learning
  • Author of From Pitch to Profit (finalist Business book of the year)
  • International keynote speaker
  • Professional negotiator and sales strategist
  • FBI-informed negotiation methodologies
  • 30 years’ experience

“Julia helped us improve our core sales skills and implement a repeatable process. The result is that we're now speaking the same language, following the same methodology, and approaching sales with far greater consistency across the team."

- Technical Resources
From Pitch to Profit book

If you do revenue, you do sales

SALES TRAINING

If your business wins clients, sends proposals, negotiates pricing, follows up opportunities, or relies on people choosing to work with you over a competitor, you are doing sales. 
However, if sales performance changes depending on who’s having the conversation, you’re not doing sales by design. You’re doing sales by accident.

Key commercial effects of accidental sales

  • Revenue is dependent on key people, or personalities
  • Inconsistent conversion rates
  • Unpredictable revenue performance
  • Discounting and margin pressure
  • Reactive decision-making
  • Limited pipeline visibility
  • Inconsistent client experience
  • Inaccurate forecasting
Julia Ewert

About Julia Ewert

Julia Ewert, Australia's leading B2B sales strategist and negotiation expert and award-winning author of From Ptich to Profit (Wiley 2024), helps businesses build more commercially intelligent ways to win work.

With almost 30 years of experience, she helps businesses convert more qualified contracts, protect margins and create more consistent revenue, with a modern-day, humanised approach.

Learn more about Julia
“Can you tell me exactly when your next ten clients are coming in, what kind of clients they’ll be, and how much revenue they’ll be worth? If you can’t answer that clearly, you need a sales process.”
Julia Ewert
Sales Trainer and Professional Negotiator

Industries Julia works with

  • Engineering
  • Consulting
  • Finance
  • Manufacturing
  • Industrial
  • Construction
  • Technology
  • Professional services

The Infinite Sales System®

The sales system behind predictable revenue performance

The Infinite Sales System® is Julia Ewert’s flagship B2B sales system, designed to help businesses stop leaving revenue to chance and build a repeatable, scalable and humanised way to win work. 
Built around the same principles used by high-performing organisations, it provides businesses with a framework for qualification, conversion, follow-up, negotiation, pipeline management, and pricing conversations, making sales performance more controllable.

Icon of workshop

Most businesses are leaking revenue in one of three places

Downloadable sales process infographicView transcript of graphic

How The Infinite Sales System® works

graphic of factory
THE INFINITE
SALES PROCESS®

Embed a customised framework for qualification, conversion, negotiation, follow-up, and pipeline performance.

Icon of arm flexing and weight
Sales Gym

Coaching, repetition, and live deal support that helps teams apply the process to real opportunities, improve conversion rates, and build lasting sales discipline.

Outcomes

  • Improved conversion rates
  • Inconsistent conversion rates
  • Reduced discounting
  • Stronger qualification
  • More consistent follow-up leading to shorter decision-making
  • Limited pipeline visibility
  • Inconsistent client experience

“I have led a sales-driven business for over 25 years. Working with Julia I can confidently say she is the best sales trainer we have ever engaged. What sets her apart is her ability to empower individuals who may not see themselves as natural salespeople, helping them shift their mindset and succeed in a sales environment. I highly recommend her”

- Working In

    99%

    reported increased confidence in pricing conversations

    36%

    average revenue increase attributed to improved sales performance

    128%

    average increase in sales activity

    54%

    of opportunities moved forward or converted within the first month

    23,947

    professionals have completed The Infinite Sales System®

See how the system works

Negotiation Mastery™ 

Negotiation training that protects your margin

Every day, leaders, sales teams, procurement professionals, and stakeholders navigate conversations where outcomes matter.
Whether negotiating contracts, managing conflict, influencing decisions, handling difficult discussions, or navigating competing interests, the ability to remain calm, strategic, and effective under pressure is critical. Negotiation Mastery™ equips participants with practical, FBI-informed negotiation techniques to build trust, uncover information, influence outcomes, and negotiate with greater confidence.

“Julia completely changed the way we approach pricing and negotiation conversations. The impact on confidence and sales conversations was immediate.”

- People Solutions

Outcomes

  • Reduced discounting
  • Stronger pricing confidence
  • Better objection handling
  • Improved margin protection
  • Stronger communication

Explore the program

SALES LEADERSHIP 

Sales leadership training that improves accountability and performance 

Being good at sales does not automatically make someone good at leading a sales team. 
Without a structured approach to coaching, onboarding, accountability, and sales leadership, businesses often end up with inconsistent performance, weak forecasting, and teams that rely too heavily on individual capability. The Sales Leadership program helps businesses build stronger leadership capabilities, making performance more consistent, measurable, and scalable. 

Outcomes

  • Stronger leadership accountability
  • Improved coaching capability
  • Better team consistency
  • More reliable revenue growth
  • Improved commercial culture
Icon of workshop

“The process gave our team consistency instead of relying on individual personalities or experience.”

- Paragem
Train your leaders

Keynote speaking

Keynote speaking with practical takeaways

Julia Ewert is one of Australia’s most practical speakers on sales, negotiation, leadership, trust, and revenue performance.

No recycled sales clichés. No motivational theatre. Just practical strategies audiences can apply immediately.

“Julia was THE best speaker of the day. Educational, funny, engaging, so much more than expected. No cliche’s, just practical, commercially intelligent strategies that completely shifted the audience in a positive way!

- Business News
Julia Ewert presenting at the BN Leaders Summit 2026
Book Julia to speak at your event
EDUCATION

Learn from Julia 

“Our pipeline looked full, but we weren’t converting consistently. Julia gave us a structured sales system that improved confidence, consistency, and how we win work.”

- Sedgwick 
Julia Ewert

Stop leaving revenue to chance

If your business is relying too heavily on instinct, inconsistent sales conversations, or a handful of people driving revenue, Julia can help you build a system that improves conversion, strengthens accountability, and creates more sustainable revenue performance.

In their words

testimonials

Julia Ewert's proven methods drive results for your business. See what some industry leaders have to say about her.

“We wanted a more structured way to articulate our value proposition and create consistency across client conversations, regardless of who was leading them. This was especially valuable for newer team members with strong technical expertise who benefited from a clear framework for communicating value. Julia’s approach isn’t built on sales tactics or scripts. It provides a practical framework for meaningful, mutually beneficial conversations that help businesses engage the right clients and grow with confidence.”

Empire Financial Group

“I have led a sales-driven business for over 25 years. Working with Julia over these past three months, I can confidently say she is the best sales trainer we have ever engaged. What sets her apart is her ability to empower individuals who may not see themselves as natural salespeople, helping them shift their mindset and succeed in sales. I highly recommend her.”

Working In

“I’ve been undertaking Julia’s course for the last couple of months. If you’re in B2B sales and want to win business on value rather than just competing on price, Julia’s course is worth your time. Her system gives you a real framework for leading client conversations with confidence, the kind where you walk out having understood exactly what they need, and positioned yourself as the right person to solve it. Highly recommend.”

UON

“Before working with Julia, our sales process was essentially non-existent. After eight years of winging it, she helped us implement our first structured sales system, giving the team clear direction, consistency and confidence. Even in a short time, we’ve already seen the value, and I know the Sales Gym will continue to strengthen our performance. If your team is open to learning and improving, I’d absolutely recommend working with Julia.”

Smartfix

“Working with Julia completely changed the way we approach sales conversations. Instead of rushing, we learned to slow down, listen more effectively, and better understand each prospect’s needs. That shift has noticeably improved the quality of our conversations and our results. Julia’s approach is practical, easy to apply, and delivers real impact. I’d highly recommend her Infinite Sales System to anyone wanting stronger client relationships, better communication, and improved sales performance.”

MBL Food & Packaging

“Working with Julia has given our team a repeatable, efficient sales system that has already delivered measurable results. Her coaching combines practical expertise with a structured approach that’s easy to implement across the business. If you’re looking to upskill your sales team, improve consistency, and build a stronger sales process, I’d highly recommend speaking with Julia. Her professionalism, experience and results-driven approach make a real difference.”

Site Sentry

“I recently completed Julia Ewert’s Infinite Sales System and can honestly say it’s one of the most practical, no-fluff sales programs I’ve done. Julia breaks sales down into a clear, repeatable system that feels authentic and human, not scripted or “salesy”. The training gave me clarity on how to have better conversations, sharpen my messaging, and stop overcomplicating things. If you want to build lasting confidence in sales, Julia’s Infinite Sales System is well worth it.”

Sedgwick

“We engaged Julia to assist with our sales and heads of departments across the business. Over 12 months, our team’s ability to get closer to our clients, drive value, and close more business has been a testament to Julia’s training.

She’s also really great fun!“

Blueforce

“Before engaging Julia, we lacked a structured, repeatable sales process, making it difficult to forecast, scale, and achieve consistent results. The Infinite Sales System gave our team a practical framework to confidently manage sales conversations, objections, and negotiations. We’ve seen improved conversion rates, stronger client relationships, increased revenue, and a more consultative sales culture. If you want a proven system that helps your team sell with integrity and confidence, Julia is the person to speak to.”

Scotford Fennessy

“I joined Julia’s Infinite Sales System in March 2025. What stood out was how she teaches sales as simple conversations built on trust, not scripts or pushy tactics. If you’re considering working with Julia, do it. She’ll help you sell confidently, without feeling like you’re selling.”

West to West

“Before implementing Julia’s program, we were winging it. We had no real structure, sales were founder-led, and there were too many missed opportunities with little room to scale. Julia brought clarity through a simple framework the whole team could follow and keeps us accountable with her monthly Sales Gym sessions. Our team is more confident, and the whole sales process feels smoother. If you’re on the fence about working with Julia, don’t be. She’s the real deal.”

Amped Digital