Julia EWERT
B2B sales training, negotiation, and sales leadership
Julia Ewert helps B2B businesses stop winging sales and start building a repeatable revenue machine. Her work combines sales training, negotiation strategy, sales leadership, and sales systems to improve conversion rates, protect margins, and create more predictable revenue.


Why Julia
- The only Australian instructor teaching sales on LinkedIn Learning
- Author of From Pitch to Profit (finalist Business book of the year)
- International keynote speaker
- Professional negotiator and sales strategist
- FBI-informed negotiation methodologies
- 30 years’ experience
“Julia helped us improve our core sales skills and implement a repeatable process. The result is that we're now speaking the same language, following the same methodology, and approaching sales with far greater consistency across the team."

If you do revenue, you do sales
SALES TRAINING
Key commercial effects of accidental sales
- Revenue is dependent on key people, or personalities
- Inconsistent conversion rates
- Unpredictable revenue performance
- Discounting and margin pressure
- Reactive decision-making
- Limited pipeline visibility
- Inconsistent client experience
- Inaccurate forecasting

About Julia Ewert
Julia Ewert, Australia's leading B2B sales strategist and negotiation expert and award-winning author of From Ptich to Profit (Wiley 2024), helps businesses build more commercially intelligent ways to win work.
Sales Trainer and Professional Negotiator
Industries Julia works with
- Engineering
- Consulting
- Finance
- Manufacturing
- Industrial
- Construction
- Technology
- Professional services
The Infinite Sales System®
The sales system behind predictable revenue performance
How The Infinite Sales System® works

SALES PROCESS®
Embed a customised framework for qualification, conversion, negotiation, follow-up, and pipeline performance.
Coaching, repetition, and live deal support that helps teams apply the process to real opportunities, improve conversion rates, and build lasting sales discipline.
Outcomes
- Improved conversion rates
- Inconsistent conversion rates
- Reduced discounting
- Stronger qualification
- More consistent follow-up leading to shorter decision-making
- Limited pipeline visibility
- Inconsistent client experience
“I have led a sales-driven business for over 25 years. Working with Julia I can confidently say she is the best sales trainer we have ever engaged. What sets her apart is her ability to empower individuals who may not see themselves as natural salespeople, helping them shift their mindset and succeed in a sales environment. I highly recommend her”
Negotiation Mastery™
Negotiation training that protects your margin
“Julia completely changed the way we approach pricing and negotiation conversations. The impact on confidence and sales conversations was immediate.”
Outcomes
- Reduced discounting
- Stronger pricing confidence
- Better objection handling
- Improved margin protection
- Stronger communication
SALES LEADERSHIP
Sales leadership training that improves accountability and performance
Outcomes
- Stronger leadership accountability
- Improved coaching capability
- Better team consistency
- More reliable revenue growth
- Improved commercial culture

“The process gave our team consistency instead of relying on individual personalities or experience.”
Keynote speaking
Keynote speaking with practical takeaways
Julia Ewert is one of Australia’s most practical speakers on sales, negotiation, leadership, trust, and revenue performance.
No recycled sales clichés. No motivational theatre. Just practical strategies audiences can apply immediately.
“Julia was THE best speaker of the day. Educational, funny, engaging, so much more than expected. No cliche’s, just practical, commercially intelligent strategies that completely shifted the audience in a positive way!

Learn from Julia
“Our pipeline looked full, but we weren’t converting consistently. Julia gave us a structured sales system that improved confidence, consistency, and how we win work.”

Stop leaving revenue to chance
If your business is relying too heavily on instinct, inconsistent sales conversations, or a handful of people driving revenue, Julia can help you build a system that improves conversion, strengthens accountability, and creates more sustainable revenue performance.
In their words
testimonials
Julia Ewert's proven methods drive results for your business. See what some industry leaders have to say about her.
