About Julia Ewert
What’s the toughest job in the world of sales? Selling kitchen knives is arguably right up there, but at just 18, that’s where sales expert Julia Ewert started her sales career.
More than two decades later, ‘The Negotiator’, as she’s often dubbed, is renowned for her ability to win business, without clients feeling like they are being given the hard-sell.
After refining her own tried and tested, 8 Step sales process based on some of the world’s best practice, Julia now uses her unique and renowned strategies to help everyone from small businesses to large corporates convert their hard-won leads into paying customers.
A breath of fresh air
Julia has worked in sales and sales leadership roles in FMCG, Telecommunications, Property, e-Commerce, Insurance and Property Development, helping these companies take the awkwardness and mystery out of selling, particularly for businesses who find sales a challenging concept.
Clients often gratefully tell her:
“We thought we knew how to sell until we met you.”
Julia prides herself on teaching clients – who’ve often made huge investments in marketing, but struggled to land the sale – to make more sales, more often for more margin, with her successful trust-building system.
Having seen how many sales trainers operate in the industry, Julia had never crossed paths with a sales trainer who taught an actual start-to-finish sales process, rather than just individual elements of sales. It was then that Julia’s 8 Step Sales Process was created after decades of testing and measuring its success.
Her clients include companies operating in business coaching, professional services, construction, exercise physiology, professional speaking, shipping and logistics, engineering, start-ups, tech companies, property, engineering and everything else in between.
While Julia has had many career highlights, one of her proudest personal achievements was becoming the first member of her family to graduate from university, when she completed her MBA at Curtin University as a mature age student.
Sales and negotiation are her passions, with Julia truly believing she missed her calling as a hostage negotiator. So when the Perth mum-of-two finds herself at a rare loose end, you’ll likely find her entranced in various books about hostage negotiators, negotiation in general and business.
Her next challenge is to convince her geologist husband to retire from his job as a FIFO (fly in, fly out worker) in the Pilbara, so he can enjoy more family time, and she can happily take on more clients.
When she’s not sharing her sales and negotiation secrets with grateful businesses, Julia can be regularly spotted in the media, having contributed to publications including the Herald Sun, the Courier Mail, Business Daily Media, Business Women Media and radio stations 6PR, 2GB, 3AW and 4BC. She is also regularly interviewed as a podcast guest.