These common misconceptions can make a difference between sales success and epic sales failure.
Making sales and negotiating is based upon the same principles as playing a game of pool. Both require more strategy than you may realise.
So many of us avoid difficult or confronting conversations. Here's what can happen if you continue down that path.
Do customers ever challenge you on price or do they shop you around? What if I told you, you don't ever have to discount?...
Entering into a high-stake conversation is risky if you aren't planned and prepared. Learn how to strategise your conversations to ensure the right outcome.