Sales Mastery Small Group Program

Learn a proven, repeatable process to convert more sales more often and for more margin.

Over six weeks, you will learn essential sales skills delivered in a small group program.

  • Weekly, live classes, led by Julia
  • Workbooks and worksheets
  • Session recordings
  • Program Slack channel
  • Ongoing mentoring with Julia for an additional 6 weeks post the program

Only 12 spaces available!

Only 5 spaces left!

$2800 + GST or 2 payments of $1400

Secure your spot in this intake before October 12th and receive a 1-on-1 session with me after the program completion (valued at AUD$833)


October 19, 26, Nov 2, 9, 16, 23

 AEST 12.00 – 1.30pm |  AWST 9.00-10.30am

What you’ll learn.

I get it, the mere thought of sales might make you want to run and hide, but that’s because you’ve been led to believe that the only way to sell is to HUSTLE!

But there is a way to sell without the sleaze, and it works. My proven process is based on humanised principles, negotiation techniques and trust.

Most salespeople are not Alec Baldwin in Glengarry Glen Ross. They are consultants, strategists and service providers like you and me. You read that right; if you run a business, then you are in sales.

And that’s why sales and negotiation are essential business skills.

But because many people think that selling is scary, they avoid it. They also pour money into more and more marketing, but the real issue is that they don’t know how to convert the leads their marketing is generating.

“Leads aren’t worth
anything if you
cannot convert them.”

If you don’t know how to sell, you may as well take all your marketing dollars and light them up in a pile of smoke. By learning my trust-building sales system, you’ll have the keys to convert infinite clients.

Master the 3 core principles of sales.


Learn how to identify the right customers so that you are not wasting time on the wrong ones and you can be doing more satisfying work for the right type of customers.


Learn what to say, so you can stand out in a competitive industry, never have to discount, and be able to raise your prices.


80% of new business is converted after the proposal is sent, so learn how to take the ‘hope’ out of sending a proposal.

What is covered over the 6-week program.

Week 1: Sales Fundamentals
To ensure you convert your marketing leads and referrals into sales, we need to get the process right from the start. After all, we start to win or lose the business from the very first conversation, and this all depends on the process we follow. Our focus for this week will be on the fundamental principles and tools to set us on the right track.

Week 2: Crucial Questions and qualifying leads
There is no use expending time and energy on the wrong people, so we must first determine who the right people are and then, how we can best help them. This week we talk all about the right kinds of questions to ask and how to best qualify leads.

Week 3: Standing out from the competition
It’s hard to get people to take notice of you when you’re in a competitive industry. Learn how to talk about what you do, in a way that makes people sit up and pay attention! This week the session is all about communicating your competitive advantage.

Week 4: First client meeting
How to conduct your first client meeting, what clues to look for, how to approach the meeting if you’re an introvert, making the right first impression and securing a second meeting. The lessons this week are all about what happens when you’re in a sales conversation.

Week 5: Making the sale
It’s time to close the sale, and I show exactly how to do this in the second and, ideally, final sales conversation. In this session we discuss overcoming objections and why you should never discount.

Week 6: Follow up
The primary reason that service providers lose sales is that they don’t properly follow up. I will teach you my follow up system that means that prospects never turn cold.

Is it right for me?

This program is best suited for…

  • Established service-based businesses and professionals
  • Your business requires you to interact with actual human beings to make a sale
  • You hate selling and avoid it like the plague
  • Marketing hasn’t given you all the answers (or all the revenue)
  • You need conversions
Real results
Clare Picard, Hair Salon Owner

“Thank you Julia! I had previously wasted a lot of time and too much money on sales courses which ended up leaving me with more questions than answers. I’ve never seen a course like this before and I can’t believe the results I’ve had before we even finished the program.”

Ainsley, Events Planner

Shane Chandran, Active Apparel & Accessories

“I love what I do in tech and I spent a lot of money in marketing to get my business off the ground. I didn’t think that I needed to worry about focusing on sales as I thought marketing would take care of that. This course has been an absolute game changer for my business. As a sole-operator, I now have the process and tools to convert more new clients than ever before. This is the best investment I’ve made this year!”

Dominic, Fintech Startup

Jo Tindall, Café/Bakery Owner

“My business is service based and I have always dreaded having sales conversations about my price, point of difference etc because I work in a really competitive industry. Julia’s program has been such a revelation for me, and I now have more clients than I can handle – and I’ve not given one discount! I hope my competitors don’t see this course!”

Tamsin, Creative Consultant


Will this program work for me if I don’t have any leads?
You need precisely one lead for this program to work for you; plus, I’ll be sharing the details of the company I use for my lead generation. I’ll also be teaching you how to comfortably go back to anyone you previously didn’t convert and re-open the conversation for business.

When are the live sessions?
Every Tuesday starting on October 19 – November 23.

Sessions 90 minutes, at 9-10.30am AWST / 12.00 – 1.30 pm AEST.

I’m an introvert so will I need to change my personality for this to work?
Categorically, NO! Many of my most successful clients are introverts and I’ll be teaching you how being an introvert can actually be a super power when it comes to making sales.

What happens if I can’t make a session live or need to leave early?
You will get the most out of the program if you carve out the time to attend live, but the sessions are recorded so that you may re-watch them at any time.

Why do I need to sign a confidentiality agreement?
The program is collaborative, and I want everyone who joins to share freely, so each participant will be required to sign a standard non-disclosure agreement to benefit all.

Julia Ewert

About Julia.

I’m Julia, an award-winning sales strategist and negotiator with over 25 years of experience. I’m also a solo business owner, MBA graduate and mum, so I’m in the arena, wearing all the hats, just like you.

I’m NOT your typical sales coach. I have no love for sleazy and aggressive sales tactics, and I want these to disappear as much as you. My proven process is based on humanised principles, negotiation techniques and trust.

My approach is that conversations, not clicks, create conversions. Let me show you how.