Sales & Negotiation
Best Practice.

Julia Ewert is a renowned sales and negotiation expert who works with clients around the world equipping them with highly-effective, yet practical skills.

Known as ‘The Negotiator’ Julia applies some of the world’s best practice, showing medium to multi-million dollar companies how to excel in their sales and negotiations.

Julia Ewert


Supercharge your Sales

Complete, holistic and directly applicable step-by-step sales techniques to enable you and your sales team to win more sales, more often and at higher margins.

The Infinite Sales System™

  • Qualify your leads to maximise your effectiveness
  • Convert more proposals than ever before
  • Shorten your sales cycle
  • Increase your margin and stop discounting
  • Make more sales from LinkedIn & social media


Negotiation Excellence

Learn how to apply expert techniques used by the FBI in hostage and crisis negotiations to influence more effectively in your business and personal relationships.

Negotiation Mastery Program

  • Leadership challenges
  • Communication skills
  • General management upskilling
  • Trade-union contracts and disputes
  • Procurement
  • Disgruntled customer situations
  • Price/margin changes (selling or procuring)

“From startup to big business – we all sell something. This is a nice quote from Julia and it is meaningful and inspiring and longer.”

Press & Media

“I was lucky enough to have a consult with Julia in May 2020 and my only wish is that I had worked with her sooner! I am responsible for closing the deals our company receives for training requests, and although I work in negotiation and have learned a lot, I still did not feel like I had a solid grasp or structure when it came to the sales process.

Julia provided me with an incredible actionable plan (that I still use to this day) to help be more persuasive in our sales process that ultimately has increased our overall sales output. Not only am I infinitely more confident, but I have negotiated the highest paying deals for the company multiple times. If you are thinking about working with Julia- she is 110% worth every penny and then some!

Her tools and techniques work, she is passionate about what she does, and she KNOWS what she is talking about.”

Chief Operating Officer. American Negotiation Institute.

Real Results

Sales Executive

“I have been in Sales for over 21 years and have participated in over 30 different sales training courses. This is by far the best training my team have attended. Julia allows her audience to watch her apply her techniques, then discuss and critique together. In all other training courses, the trainer will request the audience to role play and then the trainer will critique. Julia provides genuine solutions.”

Sales Executive, Engineering Company

State Manager, ASX listed company. Property Development

“I will always remember Julia’s program. Who would have thought that FBI negotiation principles could help us win more business? She is not only funny, but her unique ability to connect with the audience, combined with her engaging content and sales and negotiation expertise is exceptional. She had us all talking about her techniques for months afterwards. She is now the only sales trainer we work with!”

State Manager, ASX listed company. Property Development

Managing Director

“Engaging Julia to coach us in negotiation and sales has been a huge bonus for our business! Previously we hated trying to sell our services and we constantly discounted. Julia’s sales process really helped us understand our worth and that the answer to converting prospects to customers is to ask lots of open questions. We have since converted countless new PR clients as a result. We would recommend her to everyone that wants to convert more customers without being too ‘salesy’!”

Managing Director, PR Agency

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A regular deep-dive into my Infinite Sales System, Sales Leadership Program & Negotiation Program.