Want more sales? Talk to more people
If you’re not talking to people and you’re not meeting people, you’re just not doing business.
It’s not enough to just know that you get a lot of business through referrals. Whilst that’s great, it’s unpredictable and it’s risky.
I talk to quite a few businesses who do bring in a lot of business from referrals. And whilst this is great, what happens if that stops? How do you actually forecast your business then?
How do you know how many referrals are going to come in? So, I always say to people, “If you’re not talking to people and you’re not meeting people, you’re not doing business.” It’s really important to develop relationships. Either people who can potentially buy from you, people who can refer to you, people that you can learn from and people that you can refer to and buy from.
So this activity is simply a great way to make sure that you have a consistent flow of clients. So, I KPI myself on this. So every quarter, I KPI myself on meeting 48 new people which is, essentially, four new people a week. I average more than that, but my bare minimum is I need to meet four new people per week.
And that’s potentially people that could buy from me, people that might refer to me or people that I can learn and grow from. Because if you’re not talking to people and you’re not meeting people, you’re not doing business.
What are you doing to actively make sure you’re talking to people and meeting people?